What is search engine optimization
What is search engine optimization? Optimizing a website for search engines such as Google is referred to as search engine optimization (SEO). An increase in traffic to a website can be caused by ranking higher in search engines since search is one of the main ways people discover content on the Internet. Paid ads appear at the top of Google's and other search engines' results pages, followed by regular results or organic results. "Organic search traffic" refers to traffic that comes from SEO rather than paid search traffic. PPC (pay-per-click) or search engine marketing (SEM) are terms commonly used to describe paid search. The advantages of SEO Search engine optimization is a key part of online marketing because search is one of the primary ways that users navigate the web. It is common for search results to be organized in an ordered list, and a site that can rank higher on the list will tend to receive more traffic. For example, the number one search result wil...